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Change Management

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Sport and business, or business and sport?

Iain Muir

Today, it seems that these two areas are becoming more and more inextricably linked. The days of amateurism are far behind us, the time when we played sport for the fun of it, and actually even paid to take part. I can remember losing money from work, and also having to pay my own travel costs to play sport. Agreed, the Corinthian ideal is still around in some areas, but most highly profiled sports are very financially driven. And, there, we have our first direct link between the two.


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